Prestige & Mass Market Color Cosmetics Sales See Gains

The US beauty industry, inclusive of mass and prestige brands, experienced consistent double-digit dollar growth during the past year, according to Larissa Jensen, senior vice president, industry advisor, beauty at Circana. But prestige beauty is the standout.

“Prestige beauty products—like makeup—have become the little luxuries in which consumers can invest to treat themselves,” she said. “This mentality has proven to be a key driver of the strong performance happening across beauty categories. Key dynamics fueling this performance include who is shopping, how often they shop and where they are shopping.”

Within prestige makeup, lip makeup was the strongest performer, growing at twice the rate of the overall category, up 31%, led primarily by products such as tinted lip oils and balms, added Jensen.

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